Old Irish - a new craft beer with a really unique Irish recipe enters the Georgian market.
To prove that Old Irish is a real deal, we demonstrated true meaning behind brand's slogan, and made our promise 100% real. We offered ordinary people to take a virtual tour of Ireland, and while they were busy exploring Irish nature, streets of Dublin and a typical Irish bar virtually, we brought it all alive.
See the Case Study: https://youtu.be/49pASGqpb7M
CREDITS:
Agency: Leavingstone
Creative Director: Levan Lepsveridze
Account Director: Natia Gogia
Initial Idea: Rezo Shelia
Copywriter: Beqa Adamashvili,
Graphic Designer: Anano Martsvaladze
Motion Graphics: Toka Areshidze
Managing Director: Giorgi Burtchuladze
Writer: Giorgi Avaliani
Director: Tazo Narimanidze, Film Asylum
Producers: Nika Gushushvili; Vako Kirkitadze, Film Asylum
DoP: Temo Macharadze; Bacho Iakobidze, Film Asylum
Production Designers: Beka Sadaghashvili; Temo Kartlelishvili; Nino Injia; Levan Kvarackhelia, Film Asylum
Sound: Tengo Mandzulashvili, Film Asylum
Editor: Saba Pruidze, Film Asylum
Color: Giorgi Qobalia, Film Asylum
Making of: Iva Chitidze, Film Asylum
Special Thanks to DDB Betterfly!
Original Video: https://www.facebook.com/1680548265544924/videos/1683655688567515/
