This presentation will provide an overview of the online art space, tracking some of its checkered history, then reviewing the different approaches of leading companies in the primary and secondary markets as well as data and analysis providers: these companies will include giants like Twitter and Instagram as well as art specific companies like artnet, artspace, artsy, art binder, auctionata and Paddle8. A deeper examination will then be conducted on a core selection of the most ground breaking and innovative of these companies, looking specifically at what approaches they took to either solve existing inefficiencies in the market or bring in new perspectives and tools otherwise never before available. Thomas will then use a series of case studies to demonstrate how these online companies can be complementary to gallery business objectives and leveraging a greater online presence. By highlighting a series of potential strategic guidelines to help raise company profiles, increase traffic, draw in new clients, increase sales portals, the presentation will aim to be informative, educational and ultimately useful to business decision making. Finally the presentation will summarize the online landscape, it’s possible future, how best to participate in it by taking advantage of the efficiencies, sales potential and broad outreach the online space can afford.
