The setting was a disused warehouse in a ramshackle Budapest industrial zone. 36 Aegon employees, carefully selected from a shortlist of 177 potentials, from Aegon in Netherlands, Spain, the UK, Hungary, Poland, Romania, Slovakia, Asia and the Czech Republic.
Over 24 hours, they opened themselves up to none-stop scrutiny by external experts, in-house coaches, mentors and leaders from our Center of Excellence for Digital.
The stakes were high. Just one team had the chance of improving our business, with the winning concept receiving further investment.
