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If you are applying for a trademark registration in India, then you must be aware of these terms, which your Trademark Lawyer might use.
1. Word Mark
2. Logo Mark
3. Logo Composite Mark
WORD MARK: A word mark is a Trademark applied for a word. Typically, this word is your Brand Name. For example, AIRTEL is a brand name, McDONALDS is a brand name.
LOGO MARK: A logo mark is a Trademark applied for a logo. A symbol or image through which customers identify your business is called a Logo and that can be protected through a Trademark.
LOGO COMPOSITE MARK: A logo composite mark is a trademark applied for a Logo. It is different from the Logo Mark in the way that you can read the name of the brand from a Logo Composite Mark (but not from a logo mark). For example, you can read the brand names from the logos of Coca Cola, Nokia, Samsung, and Airtel. Such logos must be trademarked as a Logo Composite Mark.
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