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What skills does a marketing manager need? Not the skills of a solo marketer, or an individual contributor, but the skills your marketing manager needs. Build a plan to recruit, skill and measure your marketing team - http://register.funnelplan.com/
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So here's the problem: we use the term 'Marketing Manager' really loosely. Often we mean "marketer," individual, single marketer, working on their own with a bunch of salespeople or a bunch of engineers, sort of doesn't matter, and we call them "Marketing Manager," because it makes them feel good about their job.
But for this blog, I wanted to give you what the skills of a Marketing Manager are, that is, a person who manages a team of marketers. All of those skills are great for the individual contributor. Let me show you the skills that I think a Marketing Manager needs.
You can read the full version of the blog here:
https://align.me/b2b-marketing-blog/5-key-skills-marketing-manager/
We're super passionate about B2B marketing. align.me, wants to see B2B marketing become a respected management science globally. And this blog is a part of what we do to. It's a little more about how to think about things, and a little less about didactic how to do things.
We'll table some researched opinions about marketing skills, and argue why those are NOT the key skills of a marketing manager. Then we'll give our take on the five key skills of a marketing manager actually are.
If you would like to learn more about what align.me does, you can visit our website here: https://align.me/
