Shares of Apple (AAPL) are higher after the company unveiled a subscription service for content publishers who sell apps through its App store. Such apps include magazines, newspapers, video and music.
Subscriptions purchased from within the App Store will be sold using the same App Store billing system that has been used to buy billions of apps and In-App Purchases. Publishers set the price and length of subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly).
Apple shares are up 0.09%, or $0.32, to $359.50.
