Following the steps of James Cameron, a young Russian media mogul has launched his own Avatar project. Dmitry Itskov does not want to explore a new planet, though: he just plans to make a human brain immortal by transplanting it into a robot's body. The Avatar-A project's aim, Itskov says, is to create an autonomous system of human brain nutrition, preserve nerve connections so that the brain does not degrade or die, making it possible to transplant a human head onto an artificial body.