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Chatbots and smart tech in law
Strategic use of artificial intelligence by law firms is set to become a deciding factor for future success by improving client relationships and increasing profitability
AI UPTAKE
As legal AI matures, innovation is key to competitive advantage. “Winning firms will be able to combine large data sets with client and industry expertise to generate deep insights and automation,” says Bruce Braude, head of strategic client technology at BLP.
Isabel Parker, director of legal services innovation at Freshfields Bruckhaus Deringer, agrees: “Successful firms will be teaching machine-learning algorithms using their own data sets and lawyers, and integrating different types of AI technology to create new products tailored to their clients’ requirements.”
While some firms, including Pinsent Masons and Linklaters, have developed AI tools in-house, others are building bespoke solutions on third-party platforms. Clifford Chance uses Kira Systems to create its own standard documents. Other firms have deployed Neota Logic, an AI platform for creating code-free apps, to provide self-service real-time legal advice. Neota also powers Robot Lawyer LISA, an online non-disclosure agreement generator created by legal futurist Chrissie Lightfoot and her team at AI Tech Support.
LISA works in a similar way to online chatbots that provide free access to justice. The trailblazer was Stanford University student Joshua Browder’s DoNotPay which has overturned more than 160,000 parking fines and handled over 3,000 emergency housing applications. DoNotPay’s latest chatbot, which operates on the Facebook Messenger platform, helps refugees with immigration applications in the United States and Canada, and asylum support applications in the UK.
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