The Buyer Utility Map of Blue Ocean Strategy created by W. Chan Kim and Renée Mauborgne enables you to uncover hidden opportunities to create a blue ocean by identifying blocked utility for buyers. Download the Buyer Utility Map app here: https://itunes.apple.com/au/app/blue-ocean-strategy-buyer/id1052793519?mt=8
Visit our website for more information: www.blueoceanstrategy.com
