Bonobos, the popular men's clothing e-commerce website, launched in 2007 and has already grown to become the largest U.S. fashion brand that originated online. Last year, Bonobos expanded its world class service offline with the launch of Bonobos Guideshops, e-commerce showrooms for customers to try Bonobos on in person during a one-on-one, personalized appointment with a fit and style expert. Today, you can find Bonobos apparel in select Nordstrom stores nationwide, transforming it into much more than just an e-commerce brand. Bonobos' Vice President of Integrated Marketing, Tracy Keim, discusses developing an engaging and high-quality online product, bringing an online product to life in the real world, and the future of e-commerce.
