Ever wonder where those cool beer displays at your favorite store come from? The sales professionals at Heidelberg Distributing dream up and then execute those eye catching creations.
From football stadiums, to deer blinds, to cozy holiday fire places and every in between, Heidelberg's sales teams give their products new life with an artistic flair. This is more than just stacking some cases and attaching a price card.
Dayton ABI Team leader Pat Garrett takes us through what goes into to building a better holiday display using more than 300 cases of product and a Clydesdale named "Big Al."
