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If attaining growth is hard, then sustaining it is even harder. After successfully scaling the company, your organization must make sure that it is able to sustain its growth over the long term.
As a much larger and more complex organization, your company will face new challenges that will test its ability to sustain an upward trajectory. One of the biggest is ensuring that the complexities of running a bigger and bigger business do not distract people from the fundamental tasks that determine long-term success.
Long-term sustainable growth requires continuous change and reinvention. You must constantly look for signs your existing business model needs changing, by understanding shifting market conditions, competitive threats, customers' ever-changing needs, new technologies, and so on.
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