http://enviableworkplace.com/company-persona-improve-online-communication-w-jemima-gibbons/
If you are starting to use twitter or blogs as part of your business strategy, this post is for you. Often people new to these communication tools will struggle to find their personal touch.
Have you defined your company culture regarding online communication? If so, how does it fit into your overall business strategy?
For some help we interviewed Jemima Gibbons, author of social media guide: "Monkeys with Typewriters" and digital communications consultant to The RSA.
Common company online communication issues discussed in the video:
1. If any, which employee(s) should communicate online on behalf of the company?
2. How formal should your online persona be?
3. Should you talk about a few topics or just one?
