"Panel discussion - Content driven e-commerce: Technologies, solutions, challenges"
Sinan Arslan | Creative Economist
Jan Herrmann | Neofonie, Senior Sales Manager
Lucas Schnabe l Styla, Partner Manager
Boris Kraft | Magnolia Co-founder & Chief Visionary Officer
André Menegazzi | commercetools, Head of Sales EMEA
Philip Schroth | shopware AG, Manager Sales & Relations Germany
In e-commerce, customers and their needs are king. Catchphrases such as storytelling, emotional commerce and shoppable content show that combining content and e-commerce are a way to win customer loyalty and customer acquisition. A holistic and seamless shopping experience is essential to succeed in e-commerce. But how do you combine content and e-commerce in a meaningful way and what technical possibilities are there?
Experts from commercetools, shopware, Neofonie, styla and Magnolia discuss different approaches and demonstrate how content commerce is implemented, using practical examples, and explain the organizational and technical challenges that need to be overcome.
Moderator: Sinan Arslan, Neofonie
This talk was recorded at Magnolia DX Day in Berlin Oct 19, 2017
