A design jam is a kind of brainstorming, similar to a hack-a-thon, except that instead of writing code to design a product, you focus on generating ideas that will evoke conversation about your topic. In this case, the ideas were about the future challenges of media and discoverability, and the participants were a community of students from different backgrounds – digital media, cultural communications, design strategy, interactive entertainment. In the CRTC design jam, the organizers, from Ryerson U, called on the participants to create a media artifact that embodies discoverability, imagined as having content developed in 2026. Rather than attempting exact predictions of the future, the brainstormers tried to understand the range of things that the future might disclose, diversifying the images of future media content. Watch the video to see how they developed a media artifact that illustrates a possible aspect of the discoverability of content in 2026.