Packaging design and branding faces unprecedented challenges around the world as legislators, government bodies and single interest lobbyists press for warnings to be used on many food and beverage products. Although at times founded in good intentions to address health issues, the real risk is that the graphic language being proposed will be designed to create fear and negative responses from consumers, as opposed to creating positive and educational messages that will help change consumer behaviour and avoid misunderstanding.
Ultimately we want Brand Owners to put our ideas into practice to help consumers understand how to lead healthy, responsible and positive lives when enjoying their products. We also want to engage the media to encourage discussion and debate around issues and challenges that brands face from restrictive and negative labeling.
