Toronto startup Giftagram offers users a simple way to purchase thoughtful, unique gifts by a simple tap of a button. With a deep knowledge of their target market, Giftagram wanted to develop their relationship with potential customers, accentuate their products and brand story, and lower costs in a new Facebook ads campaign. They decided to test cinemagraphs, a medium that blends photo and video, to see if they could increase engagement and be more cost-effective in their ad strategy. Using previous still image campaigns as their benchmark, Giftagram saw tremendous lifts in every trackable metric when they used cinemagraph ads on Facebook.
Learn more about Giftagram's case study here:
http://bit.ly/GiftagramCinemagraphCaseStudy
Check out other Facebook Ads Case Studies:
inkbox: http://bit.ly/InkboxCinemagraphCaseStudy
The Ride: http://bit.ly/TheRideCinemagraphAdsStudy
Download your free trial of Cinemagraph Pro here- http://bit.ly/2rhNMHE
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