H&M has teamed up with London-based designer Erdem Moralioglu for its latest collaboration, who showcased his ready to collection with a huge party at H&M's flagship store on 5th Avenue in NYC. Drawing inspiration from memories, design signatures and the English countryside, the collection is bursting with beauty, delicacy and rich details. For H&M, Erdem has designed a capsule wardrobe of romantic, totally modern womenswear, an accessories line and — for the first time ever — a collection for men. ERDEM x H&M will be available online and in 220 stores worldwide from November 2nd, 2017.
Walking into the store on 5th Avenue we were transported into an English garden covered in beautiful flowers and greenery. We were not only able to purchase the new collection, but also treated to a private performance from the wonderful electronica trio Years and Years. That's not all, the feature advert for the Erdem collection was directed by the infamous golden globe winner Baz Luhrmann. We have an exclusive interview with the director behind The Great Gatsby, Moulin Rouge, Romeo and Juliet, and many more blockbusters.
Watch our Baz Luhrmann interview now!
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