Facebook is integrating a ‘buy’ button into ads for Shopify merchants, allowing users to purchase goods without leaving Facebook.
This ‘buy’ button will allow consumers to easily purchase items they see on their News Feed or on Pages, without having to leave Facebook to complete the transaction.
Other social networks are also getting in on the act, with Pinterest ready to roll out a very similar model shortly, so what are the opportunities? We have explore the story in more detail at http://www.stickyeyes.com/2015/06/16/facebook-introduces-buy-button-for-shopify-merchants/
Want to see more videos from Stickyeyes?
Check out our Video Hub: http://www.stickyeyes.com/video
Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV.
To get email updates of our latest video blogs, insights and intelligence,
sign up to our email updates: http://www.stickyeyes.com/newsletter/
Subscribe to our Digital Minute podcasts:
RSS: http://feeds.feedburner.com/DigitalMinute
Itunes: https://itunes.apple.com/gb/podcast/digital-minute/id915347858
Stitcher: http://www.stitcher.com/podcast/stickyeyes/digital-minute?refid=stpr
Soundcloud: https://soundcloud.com/stickyeyes/sets/digital-minute
Find us on Twitter at @stickyeyes or visit our website at http://www.stickyeyes.com
