Facebook has pushed ahead with trials of its latest initiative 'Canvas' and launched 'Sports Stadium'.
Canvas is a mobile ad platform that allows advertisers to create a ‘miniature version’ of their website within the Facebook app.
Sports Stadium will collate content from a variety of users, journalists and brands about a specific sporting event, offering huge potential for those brands that are big on reactive marketing.
We have delved deeper into the importance of reactive marketing in our latest whitepaper http://www.stickyeyes.com/intelligence/why-you-need-to-be-proactive-about-reactive-marketing/
