Interview with Katrina Lake, founder of StitchFix. How to use data in new fashion and retail e-commerce models that drive product sales based on personalization. How social media data impacts customer purchase and product merchandising.
Welcome to the official YouTube channel of MAGIC, the business of fashion.
Find the fashion show videos, marketing advice, expert interviews, discover fashion brands and the latest retail industry trends from PROJECT, WWDMAGIC, FNPLATFORM, SOURCING at MAGIC, WSA@MAGIC, MEN'S, THE TENTS, ENKVEGAS AND POOLTRADESHOW.
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