Featured: Paul Butcher, Head of Digital Communications, Citi; Lisa Caputo, EVP and Chief Marketing & Communications Officer, Travelers; Johan Jervoe, Global Group Chief Marketing Officer, UBS; moderated by Jill Schlesinger, Business Analyst, CBS News
The fundamental shifts in media technology have forced marketers to reinvent their strategies to build a brand advantage with today's perpetually connected consumers. Companies that are succeeding have been able to deliver a personalized experience and relevant content. This session will discuss the role that content plays in brand building, creating relevance through a compelling and sustainable narrative, and generating and disseminating content to draw influencers.
Recorded at LinkedIn FinanceConnect:14 in New York City - February 13th, 2014
Learn more about LinkedIn marketing at http://business.linkedin.com/marketing-solutions?src=s-yt
