Watch this video to learn common branding mistakes that could get in the way of doing big things with your small business. This is a recording of iStock's Google+ Hangout On Air that was broadcast on June 23, 2014.
1:24 Mistake #1 - Underestimating the Power of Brand
10:45 Mistake #2 - Targeting Everyone and Reaching No One
18:08 Mistake #3 - Blending in with the Crowd
25:25 Mistake #4 - Forgetting that Small can be Big
31:48 Mistake #5 - Overlooking the Little Moments that Matter
