Founder and Principal Designer at NewDealDesign, Gadi Amit, was named one of the 1000 Most Creative People by Fast Company Magazine in 2014. In this presentation at the Better by Design CEO Summit 2015, he talks about the importance of creativity and emotional connection in a technological age. He explains why some chaos at the beginning of a project can be a good thing; how designers think, and how they can be more effective for the organisations they work with; and why, when designing a product, the ideation group should not be the same as the decision-making group.
