While FBA will probably always be my number one platform, Amazon are bringing out some awesome alternatives for anyone launching a new product on Amazon.
Are you looking for enhanced listings? (Images, video and rich text (HTML)?
Are you working on a crowdfunded project? (Such as Kickstarter)
Do you want access to Amazon's top reviewers?
Then let's talk about Amazon Launchpad - an amazing opportunity if you've been considering crowdfunding, incubators or angel investment... and Vendor Express which has some huge new incentives for brand owners and vendors. (Not to be confused with the Old Skool Vendor Central).
For Launchpad, you need to have your products ready to ship and be working with one of Amazon's partners - including Kickstarter or Indiegogo and a wealth of startup incubators..., but it's a super-fast way to get heavy marketing and premium placement on Amazon.
I weigh up the pro's and con's of both platforms and share some bonus marketing tips, including the six methods for driving traffic to your listings as shared by my strategic account manager at Amazon.
If you enjoyed this, please visit blueskysuite.com to find out more about launching your products on Amazon or creating new products.
Launchpad information: https://www.amazon.com/gp/launchpad/signup
Vendor Express: https://vendorexpress.amazon.com/
