In this video, Kamila Gornia talks about why you need to have Google Analytics installed onto your site and basically goes through a Google Analytics 101 tutorial - including how to set it up for a website for the first time (if it's in wordpress) and what to look at in the dashboard to get started. See the blog post here: http://www.kamilagornia.com/how-to-set-up-google-analytics/
This is for newbies.
