Tom Edwards, Ad Age Marketing Technology Trailblazer and Chief Digital Officer, Agency @ Epsilon analyzes best practices and points of difference for Google Actions across the Google Assistant ecosystem.
In this video, Tom compares Amazon Alexa Skills with Google Actions and discusses feature differences as well as outlining best practices associated with deploying skills and actions as well as key points to consider.
Tom also discusses driving skill and action discovery as well as strategic thoughts tied to going beyond tactical utility and full ecosystem considerations.
Follow Tom Edwards @BlackFin360
