---
Focus on people — their lives, their work, their dreams
Every millisecond counts 2:51
Simplicity is powerful 4:39
Engage beginners and attract experts 5:42
Dare to innovate 7:16
Design for the world 10:09
Plan for today’s and tomorrow’s business 11:52
Be worthy of people’s trust 14:08
Add a human touch 18:25
Delight the eye without distracting the mind