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In this video tutorial I discuss nuances of hiring software engineers that are also good designers vs. hiring software engineers who mostly focus on back end technologies and more complex algorithms and data.
I, personally, am a software engineer who specialized in backend programming rather than design or consumer facing engineering. I just don't have the visual or design skills to do too much consumer facing work. Many engineers are like me. They can do math and logic, but not visual design. A few engineers can do the math and logic that is required for programming, and are also good at design. That is a good match of skills, but it is rare to find. Most of the time, you will have to hire a designer and a programmer to do the full job with a high degree of quality. Some people also hire a UX (usability) designer, but my feeling is that you have to do a large part of the UX heavy lifting as the entrepreneur because quite a few UX improvements will come from experimentation.
