Follow us to China and visit the factory that produces the brazuca, official match ball of the 2014 FIFA World Cup, and get to know every step of the manufacturing process of a high-tech product.In this video Silvia, Sustainability Communication Manager, takes you on a trip to China and shows you how brazuca innovative panels are transformed into the most watched football of the year 2014.
When it comes to adidas products, there are no compromises. Every single brazuca has to fulfill the very high standards set by FIFA and the adidas innovation team. There are only few suppliers that have the technology and know-how for the special production methods that are needed to manufacture brazuca. But the supplier has also to fulfill very high standards when it comes to sustainability and environmental compliance. Therefore, in 2006, adidas started a cooperation with the Longway supplier in China in order to open a ball engineering center.
The video is part of a series of clips portraying employees from behind the scenes of adidas Football. Eleven key players from the adidas Innovation Team, Football Design, Sports Marketing, Athlete Services, Football Product Management and more share informative, entertaining and very personal insights about their jobs, the adidas philosophy and their personal experience of having been an central member of the adidas World Cup team.
It shows that the sports business comes in many faces and variety. A lot of action takes place behind the scenes and goes unnoticed by the public. adidas opens its doors and lets you have a peak at all the various workflows behind the sports industry.
Visit http://blog.adidas-group.com for more insights into how we shape the future of sports.
Check out more videos like this: http://www.youtube.com/watch?v=b1LKRX7RHso&list=PLXayBy-RLU2vkjVaU57f_6JUejVqjG17B
More information about the development of Brazuca, the official match ball of the 2014 FIFA World Cup in Brazil:
How much high-tech is in the World Cup's match ball? http://www.gameplan-a.com/2014/03/how-much-high-tech-is-in-the-world-cups-match-ball/
Brazuca -- an icon is born: http://www.adidas-group.com/en/group/stories-copy/product/brazuca-icon-born/
Other ways to connect with us:
Website: http://www.adidas-group.com
Follow @GamePlan_A on Twitter: https://twitter.com/GamePlan_A
Connect with us on LinkedIn: http://www.linkedin.com/company/adidas-group
Content:
00:03 - Silvia introduces herself and explains why she is travelling to China for her job.
00:43 -- Silvia introduces you to Longway, the adidas supplier of the Brazuca (official match ball of the 2014 FIFA World Cup)and explains why the ball is produced in China.
01:18 -- Silvia summarizes her experiences she made during her business trip to China and the Brazuca factory.
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