With its unmistakeable design and undiluted driving fun, the first example of the classic Mini sparked a revolution in the car market when it entered the fray in 1959. Then, in 2001, the new MINI emerged from the BMW Group stable to lead the premium compact class into the new millennium. And now MINI is poised to set new standards once again when it unveils the latest incarnation of this iconic car on 18 November 2013.
The new MINI is one thing above all else: a typical MINI -- in its most concentrated and contemporary form. A car built for individualists, it whisks the legendary forms of the classic Mini from 1959 into the present day and takes to the stage with greater presence and maturity than ever. "The new MINI generation strikes the perfect balance between MINI heritage, future-defining forms and innovations," says Anders Warming, Head of MINI Design.