We had the pleasure of hosting Ryan Bruels, Director of Engineering at Starbucks, and Jeff Raffo, Director of Engineering at Nordstrom, for a fireside chat on customer centricity at our 2017 Customer Love Summit.
Nordstrom and Starbucks are the gold standard for building exceptional customer experiences that transcend digital and in-store, and we got the inside scoop on how they decide what to build next to stay cutting-edge, how they successfully roll out new features globally, how they provide their world-famous customer service across channels, and how they use mobile to foster customer loyalty.
As department heads for two of the most customer-centric engineering orgs that exist today, Ryan and Jeff have unique perspectives on what it really takes to put customers at the heart of a business.
