#prwilsonmedia #freesocialmediatraining http://www.prwilsonmedia.com This video outlines how you can enable Twitter analytics in your Twitter account so that you can monitor and measure the impact of your Twitter activity. This is the latest in a series of free social media training videos by Paul Wilson of PRwilson media
Hi Paul here from PRwilson Media. In this video, I'm going to show you how to enable Twitter analytics, giving you the ability to track how you are doing in terms of how far your messages reach and the audience that you are reaching. This is part of a video series I'm producing a step-by-step instructions for Rotary clubs trying to make the most out of social media and connect with their communities, using the Grantham sunrise Rotary club as the example. Here we go.
So, any tweets such as this one that I sent out it would be nice to be able to see how far the message has travelled. Now it's not immediately enabled so what you need to do is open a new tab and you need to type in the following.
Ads so ads.twitter.com Now this is designed for paid adverts so you would put in some payment details and promotions but the good news is that you can still use the stats for absolutely no cost. So you can ignore all the details about what country and how you'll be billed. Just click on analytics here and select tweet activity. Now that simple step sets the process in motion so that first tweet that I've just sent now and I can see how many people have seen that tweet so an audience of about 50 so that's inline with that. But there's already been 3 engagements with that particular message which is good news. Now going forwards I'll be able to access this analytics menu direct from my twitter account. So its 48 hours later and I now click on my profile and lo and behold it's there in the menus -Twitter ads , that's it for the paid service, but analytics are now there. Lets have a look at the impact of that tweet that we sent. We should be able to see how much traffic it's attracted. So you get the last 28 days as a summary so how many people have seen the tweet that's the overall audience that's actually online at the time. Up 8000% so that's quite positive. 129 people have seen our profile so that's why it's good to have a pinned tweet. And the number of followers has increased by 32 and you can see what the best tweet is and it is the one that I've just sent through, and actually 8 retweets symbolized there and 2 people have favourited it . If I click on view all tweet activity I get the full run down of every tweet that's been sent since the login was started. so basically just these 2 so far but we will be able to track them more and more. This is a really good number of engagements as well. 20 people have engaged on that tweet , in fact you can see exactly what they have done if you click on view tweet activity 8 retweets , 5 clicks on the profile , 2 favourites, 2 clicks on the link and someone has replied so very positive. Going forward this will show monthly stats for every month and graphics as well so you can see at a glance how many people and how many tweets were sent. So you can keep track of your progress. Just one other thing to show you is the followers in the analytics . You get a little bit of detail about your audience as it is, how its grown and more will be added to this over time.
To get back to the main menu just click on the icon again and then say view my profile. So that's how you set up Twitter analytics - remember you've got to go to ads.twitter.com to just get it set up in the first place, then it will record going forward and it really is useful. I'm Paul from PRwilson media your social media personal trainer. Thanks for watching.
Questions covered in this video
How to set up Twitter analytics?
How to analyze your Twitter
How to use free twitter analytics, For more free social media training videos visit https://www.youtube.com/c/prwilsonmedia For more free social media training videos visit https://www.youtube.com/c/prwilsonmedia My Favorite YouTube Tool TubeBuddy
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