http://www.salford.ac.uk/business-school/business-management-courses/mooc-search-social-media-marketing-international-business Enrol on free Search and Social Media Marketing for international business Massive Open Online Course (MOOC)
Please watch this video to the end before attempting the activities. When you are watching the video for the second time and reach an activity (see below a list of these with recommended links) pause the video, complete the activity and then press play again, proceeding to the next activity:
Activity 1. - Think about a twitter name and your description based on your personal brand online. You can edit these settings later but it is good to start in a planned way. Have you got some images that you could use for your profile, your descriptions? If you are working for an organisation and tweeting on your own behalf -- state so on your description. See for examples of private individual profile - https://twitter.com/AleksejHeinze and a business profile - https://twitter.com/SalfordBizSch
Go to http://twitter.com and create an account and personalise your settings according to your personal branding guidelines if you have these for your organisation.
Activity 2. - Send your first tweet using the #SSMMUoS. Log into your account and send your message -- tell us for example the country you are from and how you are finding this course so far? For example:
"I am currently learning on the #SSMMUoS and I am based in the #UK"
Activity 3. -- Search twitter using #SSMMUoS -- https://twitter.com/search?q=%23SSMMUoS&src=typd can you see your tweet? What did others say using this hash tag? Do you like any of these tweets? if you do why not re-tweet?
Activity 4. -- replying to someone who posted a message on Twitter using the #SSMMUoS. Twitter is a great peer support network use it to share your views on this course and ask for help and offer help to others, always including the #SSMMUoS
Activity 5. -- try to create lists of people who have contributed to the #SSMMUoS list
Some background reading:
Twitter 101: Getting started with Twitter guide from twitter:
https://support.twitter.com/articles/215585-twitter-101-getting-started-with-twitter#
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Watch this "How to use Twitter" video and more in "Search and Social Media Marketing for international business" playlist: http://www.youtube.com/playlist?list=PLWVK2clHqTShwIbJLYTSh8rce7ABKJg2i
This video from Salford Business School shows an introduction to Twitter by covering the following topics:
- What is Twitter and why it is important?
- How to create a Twitter account? (user name, branding, consistent image and message)
- How to find people to follow?
- How to find hash tags?
- How to communicate?
This video is part of the Search and Social Media Marketing for international business MOOC, a course that provides an introduction to Social Media Networks for marketing business. You will benefit by having a better informed digital online profile for career development and also you will know how to develop better business presence and engagement with international audiences and international business.
Follow us on Twitter: https://twitter.com/salfordbizsch #SSMMUoS
Like us on Facebook: https://www.facebook.com/salfordbusinessschool
Check out our blog at http://businessculture.org/passport-to-trade-2-0/blog-2/
These videos are informed by research undertaken as part of an international business culture project [http://businessculture.org/] which examined social media use across 31 European countries and include views from the following UK based industry experts:
Alex Fenton - EDinteractive (www.edinteractive.co.uk)
Alex McCann - Altrincham HQ (altrinchamhq.co.uk)
Anjlee Bhatt --smespresso(www.smespresso.co.uk)
Briony Gunson & Tom Parnell - Manning Gottlieb OMD (www.ukgroup.omd.com/mgomd)
Colin Telford - The Candidate (www.thecandidate.co.uk)
James Crawford - PR Agency One (www.pragencyone.co.uk)
Joana Ferreira -- FastWebMedia (www.fastwebmedia.com)
Katrina Gallagher -- Digitangle (www.digitangle.co.uk)
Martin Williams -- UKcopywriting.com (www.ukcopywriting.com)
Nina Mack - Worship Digital (www.worshipdigital.co.uk)
Rebecca Rae - Photolink Creative Group (www.photolink.co.uk)
Sean Randles - Web Video Marketing Ltd (www.webvm.co.uk)
Simon Wharton -- PushON (www.pushon.co.uk)
Steve Kuncewicz -- Bermans (www.bermans.co.uk)
Tony Brown - UK Trade & Investment (www.ukti.gov.uk)
This project was developed by team members:
Aleksej Heinze - Tutor
Vanessa Van Huynh
Rebecca Lee
Luis Santos
Maria Camila Villa Jurado
