For IBM at this year's Mobile World Congress, George P. Johnson created a stand out experience that showcased IBM Watson.
In a collaboration which brought together the European and US GPJ offices, the booth provided a platform for IBM technologies and innovation, giving attendees the opportunity to solve business challenges by starting their own journeys.
Hands on experiences allowed visitors to take a virtual reality tour and immerse themselves in an augmented reality journey about how mobile is transforming travel and transportation experiences.
The booth broke through MWC’s considerable exhibition ‘noise’ with incredible results.
