Session recording from Clean Ads I/O 2016. #CleanAdsIO
Session abstract: Many consumers have embraced ad blocking software to enhance their web experience, whether mobile or desktop. What are the latest implications for publishers and vendors addressing this trend? And what does it mean for marketing spend overall? Our panel will explore.
Scott Spencer, Director Product Management, Sustainable Advertising, Google
Ben Barokas, CEO, Sourcepoint
Till Faida, CEO, Eyeo GmbH/Adblock Plus
Dean Murphy, CEO, Murphy Apps LTD/Crystal
James Hercher, Reporter, AdExchanger – Moderator
