Every year for christmas, Swarovski Christmas trees can be seen in front of different landmarks in different cities. With the lighting up event of the tree, it has become the global ceremony for the brand. For this special event, Wonderlabs leaded the project to foster this spirit to every participant by designing and producing the “2014 Sparkling Christmas” 360º digital campaign. The digital campaign had an online & offline publicity, which helped Swarovski to enhance their brand image and become the highlight attraction during the Christmas season.
