Mihai Avram - Senior Software Developer at Onyx Beacon, presents the new Demographic-based analytics and customizable dashboard on Onyx Beacon Content Management System.
Through this new feature, we are marking an important progress in the analytics capabilities offered to our customers, extending the filtering capabilities from only visits-based statistics to a more significant and refined perspective, centered on the visitor profile, bringing new and valuable opportunities of segmentation and significantly enriching the data categories gathered on our Content Management System. For all our customers using the information collected by our platform for marketing purposes, the new feature represents an extremely valuable resource and and effective tool for improving the marketing, communication and engagement techniques.
This social-based filtering will be immediately available for all our customers having a mobile application able to get gender and age information from social networks, or for those who already have internal soci0-demographic data in their app. To activate the new filters, our clients’ mobile developers just need to integrate the social profiles feature from our iOS and Android SDKs in their mobile apps.
By default, our iBeacon CMS provides a basic selection for three main gender categories: male, female and visitors with No Available gender information, so our customers will operate with three categories of possible gender filters. Once the social profiles feature is implemented in the mobile app, all campaigns could be defined using the gender and age triggers. At the same time, the users’ on-location behavior can be analysed using these new filters, so, as an example, one can see exactly how much time 30 years old women spend in average in a shop, in an event area or in a specific aisle of a shopping center.
