Trust, reliability and understanding of the local culture are important to all consumers, but is it always important for your business to appear local when going global?
Joining our video panel is Lesley Batchelor OBE, CEO at Open to Export, a government backed organisation that helps businesses sell overseas, Simon Grant, Sales Director at Seller Dynamics, a cloud based multi-channel marketplace management service, and Rob Gorby, VP Small Business at SDL, a global innovator in language translation services, technology and content management.
