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Rare UK groove revivalists of the early 90s whose name stemmed from a technological mishap; when they were sampling the word "music" their sequencer messed up and looped "Izit" instead. They enjoyed breakthrough success with "Stories", on their own Pig & Trumpet label in 1989, a version of the rare groove staple originally recorded by Chakachas. The group, who comprised former Tarzan-a-gram Tony Colman (guitar/keyboards; ex-Pulse), Peter Shrubshall (flute/tenor saxophone) and sister Catherine Shrubshall (soprano, alto and baritone saxophone) were originally a studio-based enterprise. However, they added drummer Andrew Messingham and a bass player to the line-up for their first live shows. A huge hit in 1989, Messingham had actually scratched "Acid Free Zone" onto the run-out grooves of "Stories". Despite their avowed wish to slow the pace of the summer's soundtrack, the single was widely adored by the acid house crowd after the track was initially bought on import (Izit having licensed its release in Italy). Eventually it transferred to Paul Oakenfold's Perfecto Records label where he produced a popular remix. They eventually followed up with "Make Way For The Originals", again on Pig & Trumpet, before electing to sign with the independent Optimism. However, when the latter neglected to pay the studio bill for Izit's debut album the tapes were retained, though the set did emerge under the name Main Street People in late 1993.
Disillusioned, original members of the band drifted away, though Colman set up the new Tongue & Groove imprint, which eventually saw Izit return on "Don't Give Up Now" and "One By One", featuring vocalist Sam Edwards. Later material introduced Nicola Bright, who co-wrote much of The Whole Affair. Other guests/semi-permanent members included Byron Wallen (trumpet), Andy Gangadeen (drums), Steven Lewinson (bass) and Haji Mike and MC Mell "O" (rappers). After Izit finally split up in the mid-90s, Colman teamed up with Chris Goss and set up the drum 'n' bass orientated label Hospital Records. The duo also record as London Elektricity.
