Once again, everything is exciting. The advent of social networks, APIs, mashups, RSS, aggregators, and folksonomies promise a world where the information and services we've always wanted are delivered right to our browser.
However, delivering on the promise is easier said than done. Moving from a great concept to an exceptional user experience proves to be more of a challenge than many people thought. What works on a small scale is a very different story, when put into production.
As Spiderman's Uncle Ben pointed out, "With great power comes great responsibility." Just because we can do all these things doesn't mean we should do them. In the early 1980's, the cheap availability of laser printers and digital fonts produced a plethora of documents that more resembled ransom notes than professional publications. We could easily imagine designers going wild with the capabilities of this new technology and not using the restraint necessary to ensure they produce an optimal experience.
In this entertaining and informative presentation, Jared will show examples of the usability challenges we face as the web continues to change and evolve. He'll discuss the implications of "The Long Tail", the introduction of a mashup mentality in business environments, and how basic techniques, such as usability testing and field studies, change when social network is at the center of the design.
Natalia Minibayeva
