http://online-behavior.com - In this interview, Joseph Stanhope, Senior Analyst at Forrester, discusses Web analytics, Site optimization technologies, and Mobile Analytics.
*About Joseph Stanhope*
Joseph is a Senior Analyst at Forrester Research, serving Customer Intelligence professionals. He covers web intelligence, including web analytics, online testing and targeting, mobile measurement, and the online marketing suite. His work focuses on the generation and application of marketing intelligence from digital channels to deliver highly relevant and engaging online and multichannel customer experiences.
*About Daniel Waisberg*
Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the founder & Editor of Online Behavior. He is a frequent speaker at industry conferences and member of the Advisory Council of the eMetrics Marketing Optimization Summit.
*About Online Behavior*
Online Behavior is a source of knowledge for website owners and analysts looking to understand how their online customers behave. But that's not all, understanding does not make a website better, action is required. That's why a broad range of techniques and strategies is needed to help optimizing websites. You will find information pertaining to:
Market Targeting & Segmentation ( http://online-behavior.com/targeting ): Learn how to segment, provide the right message, and personalize your visitors' experience. Increased website relevance equals increased conversions and customer satisfaction.
Website Testing & Usability ( http://online-behavior.com/testing ): Learn how to prioritize testing efforts, understand what affects user experience, and get ideas on the most profitable way to test your website.
Web Analytics & Optimization ( http://online-behavior.com/analytics ): Learn the most advanced conversion optimization techniques to optimize your current traffic; turn new visitors into customers, and returning customers into loyal friends.
