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Localytics Director of Solutions Engineering Lee Isensee takes us through the key metrics you should be tracking on mobile vs. web in this short informational video from mobile marketing and analytics provider Localytics. In it, he discusses base KPIs (key performance indicators), user identification (IP addresses vs. device identifiers) and the difference in defining sessions on web and mobile.
Learn how to get the most out of your digital strategy by properly incorporating your mobile strategy. Follow Localytics' channel for more videos on best practices, case studies and general tips on mobile business and analytics, including our weekly Whiteboard Wednesday videos.
