Video of my speech about the elements of a successful landing page, and what you need to know about having a landing page that converts to make the phone ring.
0:15 Opening Story & Analogy with Costco
4:20 Presentation Agenda
5:25 Rules of Engagement for a Landing Page to convert
11:37 Myths & Truths
16:09 Colors for Landing Pages
19:05 Common Mistakes with Landing Pages
23:07 Sixteen elements of a high converting landing page
43:43 Seven strategies for events or ecommerce
48:28 Using power words on your landing pages
49:28 Recap & Close
