Increased access to data is changing the way companies are looking at the market, believes Kantar Group CEO Eric Salama.
In an interview with LSBF, Mr Salama noted that greater emphasis on market research is improving the way businesses are using data to better understand their customers.
Other videos from LSBF's Great Minds Series:
Kevin Mathers: https://www.youtube.com/watch?v=wRkij...
Deborah Meaden: https://www.youtube.com/watch?v=9ZJvd...
Sir Richard Branson: https://www.youtube.com/watch?v=DES2W...
Tony Blair: https://www.youtube.com/watch?v=O4a8E...
Sir John Major: https://www.youtube.com/watch?v=k9lOE...
Lord Kenneth Baker: https://www.youtube.com/watch?v=x373h...
Will Butler-Adams: https://www.youtube.com/watch?v=VRvG6...
Guy Hayward-Cole: https://www.youtube.com/watch?v=1HSkM...
