http://pixvid.me/pix Lucas Watson, Vice President of Global Brand Solutions at Google, delivered an impactful keynote at ÜberTube 2014 Brand Summit, co-sponsored by YouTube and Pixability, in New York City.
This video captures Lucas' live presentation from ÜberTube 2014 Brand Summit.
"YouTube can move people to choose your brands," says Watson. He details how YouTube provides a valuable audience, facilitates creative expression, and enables participation. YouTube moves people--and the medium of video influences the hearts, minds, and feet of consumers. YouTube reaches 1 billion people per month, receives 6 billion views per day, and has 100 hours of video uploaded every minute. YouTube reaches more young audiences than any cable network and reaches 4 times more 18-34 year olds than any other digital video platform.
Watson describes how YouTube is the best platform for storytelling using sights, sounds, and motion. "It's all we do," he says. YouTube is even at the forefront of mobile, with 40% of all views coming from smartphones.
"YouTube is open to brands both big and small," says Lucas, as he describes the democratic nature of the platform. Some of the most successful advertisers on YouTube are the ones with the smallest budgets.
Having built YouTube around a sense of community, YouTube presents marketers with an opportunity to spread their message through their fans and through brand influencers. This simply can't happen with traditional advertising platforms.
To learn how your brand can leverage the marketing potential of YouTube, click the link above.
ÜberTube 2014 Brand Summit, co-sponsored by YouTube and Pixability, was the first YouTube event of its kind--an event focused on unlocking YouTube's potential for brand marketers large and small and leveraging YouTube the right way.
To learn more about ÜberTube 2014 Brand Summit, visit www.ubertubebrandsummit.com.
To learn more about and connect with Pixability, ÜberTube co-sponsor, see below:
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail |
[email protected]
phone | 1-888-PIX-VIDEO
