Get started, quickly
Companies across the world want to up their website personalization game, but find it difficult to get started. They often feel that they need to create a lot of new content and this stops them from moving forward.
https://www.magnolia-cms.com/magnolia/content-creation/personalization.html
Magnolia makes it easier to get going without creating new content. The key is to organize your existing content into small, reusable blocks and tag them with labels such as "cruise" or "sale". Now you can serve relevant content to visitors according to their interests.
Modular content and tagging
You may be concerned about how to scale content creation without having to grow your content production team.
Magnolia’s content apps make it easy to manage small, reusable content items. These apps are ideal tools to manage products, events or any other items for multiple use on your website. Create small, modular content that you can easily assemble into targeted offerings.
Next, tag your content items for personalization. Apply tags that match visitor attributes such as their interest, geographical location or age. Magnolia will choose relevant items from a pool of tagged content. Show a carousel of beach tours to beach lovers, for instance.
