Nikolaus Kühn from commercetools and Samuel Schmitt from Magnolia give insights into content and API-centric e-commerce. With the advent of API-first ecommerce platforms, Magnolia and commercetools found that they can now leverage each side’s strengths. This talk will present e-commerce customer cases that realized complex business models and highly customized brand experiences. The talk will also feature the new commercetools integration app.
See the slides: http://de.slideshare.net/NikolausKhn/content-driven-commerce-with-magnolia-and-commercetools
This presentation was given at Magnolia Conference Basel, June 7-9 2016.