In this video: Bruce Friedrich, executive director of The Good Food Institute, talks about how food tech will “save the world.” The current process of animal agriculture is entrenching the world in global poverty, and it’s bad for the environment, bad for global health and bad for animals. Good Food Institute is looking at creating a plant based meat that can compete on price, taste, and convenience, especially looking at “clean meat,” where no animals are harmed, no antibiotics used, and no bacteria found.
About: Bruce Friedrich is founding trustee of New Crop Capital (NCC), a $25 million venture capital fund that makes angel, seed, and Series A investments in companies that are producing plant-based and cultured alternatives to meat, dairy, and eggs, as well to tech startups that are focused on promoting alternatives to animal agriculture. He is also executive director of The Good Food Institute (GFI), a nonprofit organization that promotes market-based and technological solutions to the problems of animal product consumption.
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