What is model reference adaptive control? Why does one prefer using a model reference adaptive controller? How can we design and analyze a basic model reference adaptive controller? In this Forum on Robotics & Control Engineering (FoRCE, http://force.eng.usf.edu/) video, Dr. Tansel Yucelen covers all these fundamentals questions and beyond. He is with the Laboratory for Autonomy, Control, Information, and Systems (LACIS, http://www.LACIS.team/) at the University of South Florida.